Markus Scherer

Head of Consulting Hong Kong, Ipsos Business Consulting

As Head of Hong Kong, Markus is responsible for leading and managing research and consulting projects in Hong Kong, across China as well as other countries in Asia Pacific. These studies cover market and competitor analysis, full market entry strategy development, industry benchmarking analysis and best practices development. He leads the Ipsos Business Consulting Drone Center of Excellence which focuses on mapping out the drone manufacturing value chain and understanding the impact of drone adoption across industries. Markus is also an Adviser to the Board of Directors of Periculum Labs, a start-up from Canada which is pioneering advanced artificial intelligence technologies enabling organizations to optimize complex and high-risk decision-making. Periculum Lab’s core focus is the decision intelligence for the operation and management of autonomous drone fleets.

Ipsos Business Consulting is the specialist consulting division of Ipsos, which is ranked third in the global research industry. With a strong presence in 89 countries, Ipsos employs more than 16,000 people.

We are a leading provider of high quality consulting solutions for sales and marketing professionals. We deliver information, analysis and recommendations that allow our clients to make smarter decisions and to develop and implement winning market strategies.

We have the ability to conduct consulting engagements in more than 100 countries. Our team of consultants has been serving clients worldwide through our 23 consulting “hubs” since 1994. Our suite of solutions has been developed using over 25 years experience of working on winning sales and marketing strategies for developed and emerging markets. There is no substitute for first-hand knowledge when it comes to understanding an industry.